To connect coffee lovers and professionals from all around the world, to inspire others, to make new friends.
Today we feature the story of :
ADRIAN VOCALAN
Please tell us about yourself.
My Name is Adrian Vocalan work at the giving cafe Philippines, I've been a barista for 8 years and through passion, persistence, patience i became a 2017 Philippine National Latte Art Champion and 2020 Philippine National Barista Champion and Coffee Roaster. .
I think my role is to become an example to all newbies in coffee industry. And to those who still afraid to showcase their skills and talent and share to everyone of what they've learned. In short to inspire people. And also to bring back the Philippine coffee into global coffee spotlight.i do roasting and latte art also.
What is your vision and goal?
I'm just a simple person and my hobbies are taking photos, draw some sketch, in other word, i love Art, and through hard work and passion i fulfilled my dream to become 2017 latte art champion, my curiosity and doing creative methods put me to become 2020 barista champion and a Coffee Roaster.
I'm currently working at (TGC) stands for The Giving Cafe, TGC is a social enterprise program created by Henry & Sons to support the Foundation for Sustainable Coffee Excellence (FSCE) in its aim to bring the Philippines back to the global coffee spotlight through sustainable local coffee farming.
How did you get started in coffee, what made you fallen in love with it?
I really don't know to be exact when or how did i get started in to coffee, because here in the Philippines coffee is part of our morning ritual using 3 in 1. Other than that if there's a ground coffee we boiled it and drink afterwards without filtering it. 6 years ago, I've heard about specialty coffee and started trying single origin coffees. It absolutely taste different from coffee i drink before. different flavor profile, roasting profile and brewing methods. And That's the time I've fallen in love with coffee, i told to myself that i need learn more about it.
If you weren't a coffee lover or professional what would you have done instead?
I finished 2 year course of computer system design and programming. If i weren't a coffee lover i think I've done a lot of programs and websites right now.
What is your favourite coffee beverage ?
Espresso and long black
What do you see as the major challenges facing the coffee industry?
Having a higher price of green beans and the result of selling these coffees to the consumers with a higher price when roasted But some people can't buy because of the price. How do they get a chance to experience this kind of coffee?
"The most expensive coffee taste better??" this kind of perception. As simple as that. You know what i mean. .
One tip to improve the coffee industry ?
Explore making good quality coffee,so we can see in future what other things we can discover. Plant more coffee trees, so we can harvest more coffee cherries, experiment different kinds of fermentation, Roast different profiles, brew different methods and using different parameters and drink different varieties of coffee.
Just be fair enough,. Be humble, share your knowledge .
What is your favourite quote ?
“When you learn, teach. When you get, give”
“No story lives unless someone wants to listen
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