To connect coffee lovers and professionals from all around the world, to inspire others, to make new friends.
Today we feature the story of :
Folklore global traders
Please tell us about yourself.
We are a family of wholesalers speaking on behalf of the Mexican producers. We are committed to supply a high quality and exceptional coffee to roasters and connect them with producers in order to build sustainable trade in a long term.
What is your vision and goal?
At Folklore we are promoters of culture and diversity, our vision is to diminish extreme poverty by reducing uneducated consumerism, supporting fair trade and fostering local communities' economies.
What brought you to work within the coffee industry?
The passion for the beverage and the appealing coffee atmosphere lift in Melbourne made us want to be part of this beautiful community.
If you weren't a coffee lover or professional what would you have done instead?
Regina – I would have been an Airplane Pilot
Daniel – I would have been an Actor or Diplomat
What is your favourite coffee beverage ?
Regina - Cold Brew coffee
Daniel - Flat White
What do you see as the major challenges facing the coffee industry?
To preserve the production and quality of coffee in the long term minimising the ecological impact.
The fostering of the local consumption in the countries of origin.
One tip to improve the coffee industry ?
Exploring the uses of coffee in other industries that may be helpful to create an Ecological-Social-Health impact. As well as creating an educated coffee community about the coffee properties and all the work that is behind its production.
What is your favourite quote ?
“ The journey of a thousand miles begins with one step “